Specializing in Value

Prologix Distribution maintains two lines of business, one focuses on value or solution driven business and the other on volume business.

At Gitex Technology Week 2012, Prologix is displaying a vendor portfolio that includes JDSU optical equipment. bathwidth backhaul solutions from Tranco Systems, security and surveillance equipment from Arlotto.

According to Aditya Sahaya, Director, Business Development at Prologix Distribution, the company offers a very specialised portfolio of solution and services that includes optical test equipment, indoor and outdoor wireless solutions, UPS, security surveillance equipment such as megapixel IP cameras in addition to test and measurement services.

With over 3000 resellers across the region, Sahaya says that Prologix is very careful about its choice of partners because of the expert solutions that the company brings to market. “We cannot just deal with any box moving reseller but need the kind of partners who have necessary experience in dealing with the products and solutions we offer. This is why we invest in training out partners and keeping them constantly updated on our portfolio.” he said.

Sahaya believes that GITEX offers a valuable platforms for distributors such as Prologix to touch base with existing partners while actively meeting new prospects. “This has been the best GITEX yet, with a concrete set of visitors who are qualified to do business. We have especially seen and met a lot of leads from KSA, West Africa and Nigeria in particular in addition to Pakistan and the CIS countries,” Sahaya concluded.