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Monday, December 3, 2012

Google’s E-Commerce Business Boost Initiative: Acquires BufferBox

Google has been always rated high on charts on successful product launches and their overwhelming responses by customers. One such tantalizing move Google had been working on since long was its acquisition of BufferBox, which it confirmed recently after its deal with a Wi-Fi service provider, ICOA turned hoax.

BufferBox, is a Canadian start-up firm based out in Waterloo, Ontorio offering temporary storage lockers to people for receiving any online purchases made by them when they’re not home. The company already started a network of storage lockers in Toronto area.  

Interestingly, the e-commerce giant, Amazon is already working on similar lines.

Google has purchased some more data that could help the giant expand its e-commerce Business, selling not just digital products but also its company labeled tablets and phones. Leveraging Bufferbox, users can conveniently sign-up for the service and further provide shipping address to the online retailers.

Using this service, customers can choose to get their parcels delivered in the lockers after they retrieve an access code pushed to them through an email. The locker then can be the accessed by someone else.

In this regard, Google said, "We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that."

There are no disclosed details of the deal like the amount paid by Google for acquisition. 

Stay tuned, for more!   


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