An Insight into Prologix’s IT products Distribution Model

Being in commission for more than a decade, Prologix is a multivendor channel development company in Middle East. The company embarked on escalating its footprints through its mainstream business of broadline distribution of products such as Avaya, HP, Microsoft, Cisco, SonicWall, Avidtele, Trango and many more. The specialized IT, Telecom and Software solutions encompasses designing and development of IT infrastructure, Data Networking, Desktop and Server Virtualization, Cable Structuring, Wireless Solutions, Disaster Recovery, Voice and Telephony Solutions etc. 

Over the past few years, Prologix has capably helped global vendors leverage their network strength, skills sets and local expertise to generate revenue streams. Underpinned by their channel centric business ethos, company has evolved long-term win-win rapport with legions of channel partners and resellers across UAE and outside. The sole aim is to streamline business processes by understanding the dynamics of products distributed, than just focusing on ‘box shifting’ distribution model. 

“We’re prudent in selecting our vendors. Recognizing vendor’s distribution landscapes, business approach, marketing tactics, pre-sales and post-sales model are few parameters of consideration. An unambiguous understanding of the products besides deep insight into market facilitates us to pass on our knowledge to customers, which empowers them to shine through in their respective markets by delivering value proposition.’’ said Sarwan Singh, Managing Director at Prologix.

Prologix has modified its channel ecosystem to the shifting needs of customers. The company provides a distinctive base for opportunities within the channel arising out of collaborative business building. Aditya Sahaya, Director , Middle East said: “The Middle East market has been studied thoroughly and we’ve come up with definite answers. The unique channel strategy entails development and growth of all brands we represent. The idea is to bolster business portfolio through strong relationships with vendors and channels partners and not over-aggressiveness approach for customer acquisition.”